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November 1-3, 2006
The Biltmore Hotel
Coral Gables, FL

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Mobile Business Strategies:
Gaining Strategic Benefits from Mobile Technology

Wednesday, November 1, 2006 / Arrival Day
3:00 pm - 7:30 pm Registration Open
3:00 - 5:00 pm Editorial Advisory Board Meeting
6:00 - 7:30 pm Opening Cocktail Reception
7:30 pm on... Sponsor Dinners
Thursday, November 2, 2006 / First Day of Sessions
7:15 am - 11:30 am Registration
7:30 - 8:15 am Networking Breakfast
8:15 - 8:20 am

Opening Comments

8:20 - 9:05 am

Opening Keynote

Keynote Speaker: Steven Johnson, Author: Interface Culture: How New Technology Transforms the Way We Create and Communicate; Everything Bad is Good for You; Columnist, Discover magazine; Contributing Editor, Wired magazine

As the use of mobile technology advances across sectors, the way people interface and interact with the technology will also change in ways both subtle and revolutionary. In this keynote address social critic, technologist and author Steven Johnson will provide fresh insight into how the advance of mobile technology will impact the ways organizations deliver value and interact with both customers and employees, taking greater advantage of the intelligence available in the process. Building on the arguments first posed in his best selling books, Interface Culture: How New Technology Transforms the Way We Create and Communicate and Everything Bad Is Good for You, Johnson will show how mobile technology is enabling us to create a more intelligent enterprise.

9:05 - 10:05 am

General Session #1


Moderator: Chris Silva - Wireless Analyst, Forrester Research Inc.

Speakers: Brendan O'Malley - Chief Information Officer, Tasty Kake Baking Co.; Allan Chandler - Director of Technology, Golden State Overnight (GSO); Simon Yates - Vice President and Research Director, Forrester Research Inc.; Brian J. Uzwiak - Manager, Network Technology Services, Information Services, Wake Forest University Baptist Medical Center

This session begins with an expert’s take on how to sell the ROI of mobile technology and quantify the technology’s benefits as you look at Total Cost of Ownership. The second portion moves into a panel discussion with mobile technology end users examining how projected ROI and TCO factored into the business decision of moving forward with mobile technology at the panelist companies.


  • Getting management onboard with a solution’s expected return on investment (ROI)
  • How to quantify a technology’s projected benefits
  • Metrics for calculating the true total cost of ownership (TCO)
  • Tips for resolving the expense concerns that can slow a project down
10:05 - 10:30 am Networking Coffee Break
10:30 - 11:30 am



Discussion Facilitator: Brenda Lewis - Principal, Transactions Marketing, Inc.

Speakers: Jennifer Wobser - Business Systems Analyst, FFF Enterprises; Geoff LeQuelenec - Business Analyst eBusiness, Suncor

Industry expert Brenda Lewis will lead a distinguished panel of industry executives through a candid, high-level executive discussion of wireless CRM, one of the fastest growing and highest ROI mobile enterprise applications around.   Participants will discuss the project objectives, benefits, ROI, team, duration, hardware/software used and lessons learned in their own deployments of mobile CRM initiatives.


  • How to identify the necessary elements of a successful mobile CRM solution
  • Potential benefits of a mobile CRM deployment
  • What to consider before deploying mobile CRM
  • Who can benefit: success stories
11:30 am

Break for Golf Outing (Click here to register)

12:30 am "Shotgun" Start of Golf
6:00 - 7:00 pm

Cocktail Reception

7:00 - 9:30 pm

Mobile Enterprise Award Dinner

The Mobile Enterprise Awards Banquet will honor the recipients of this year’s Mobile Enterprise Mobilizer Awards, as well as two Honorable Mentions in each category. The four categories to include:

  1. Ahead of the Curve
    Awarded for pioneering innovative solutions using the very latest technology

  2. Best ROI
    Awarded for achieving considerable benefits as a result of an investment

  3. Greatest Overall Improvement in Business Process
    Awarded for using mobility to update a business process from behind the times to impressive automation

  4. Best Mobile Deployment
    Awarded for the best overall mobile deployment

Friday, November 3, 2006 / Closing Day
8:00 am - Noon Registration
8:00 - 9:00 am

Topic Table Breakfast

Table 1: RISK
Moderator: Ed Meskill - Publisher, Mobile Enterprise

Devices are left in taxis, employees hook up laptops to foreign networks, and personal devices are prolific in the corporate workplace. Increased risks are inherent to rolling out mobility—so how do smart companies keep variables in check, costs on budget and profits rising?

Michelle Maisto - Editor-in-chief, Mobile Enterprise

Now that rugged devices increasingly come equipped with embedded modems and full business capabilities, will enterprises embrace them in untraditional verticals and more mainstream deployments? Or, will these traditionally higher-priced items feel the crunch of competition from lower-priced consumer-focused devices?


The possibilities made available through developing Wi-Fi AND WiMAX-based architectures are beginning to compete with the cellular market. What steps are cellular carriers taking to compete with this these new technologies—or to learn to work together? How benefits will the enterprise see as a result?

Moderator: Brenda Lewis, Principal, Transactions Marketing, Inc.

Will devices such as the Palm Treo encourage streamlining to a single device? What could this mean for the industry? Is it an opportunity for increased automation, due to the more affordable price point?

Moderator: Craig Settles, Editorial Advisory Board Member, Mobile Enterprise

Bill Gates thinks the Ultra-Mobile PC (UMPC) is the future—what do you think? Is this the direction consumers alone are moving toward, or is it a business tool as well? How could widespread consumer adoption of UMPCs affect the enterprise? What kinds of opportunities could it create, and for whom?
9:00 - 9:50 am

Second Day Keynote


Speaker: Paul W. Caffery - Manager, Asset Information & System Policy, PSE&G

Our second day begins with a look at how PSE&G, New Jersey’s largest provider of gas and electric services, is using mobile technology in the field for great reward.


  • Learn how to develop and roll out a successful mobile strategy
  • Tips on how to choose the right mobile tools
  • The business benefits of mobility
  • How to continue growing and moving forward
9:25 - 10:15 am

General Session #3


Moderator: Craig Settles - President, Successful.com

Discussion Participants: Ira S. Feuer - Special Assistant to the Mayor, Program Manager, Wireless Miami-Dade; Anees Haidri - IS Manager/Store Solutions, The Home Depot

When the benefits are intangible, how do you go about building the business case? In this session, you will learn from the experiences of a panel of end-user executives who have successfully built business cases for major mobile technology implementations. While it’s easier to get budget approval when you can estimate quantifiable benefits, there’s a real challenge when ROI has to be measured in soft dollars.


  • Learn the basic steps to building a successful business case for mobile deployments
  • How to sell senior executives on the “warm and fuzzy” ROI
  • How do you translate the business case into profitable reality
  • Guidelines that help ensure success
10:50 - 11:05 am

Networking Coffee Break

11:05 - 11:55 am

General Session #4


Speaker: Jasyn E. Voshell - CWNA, CWSP, CISSP, IT Senior Auditor, Textron Audit Services, Textron

In this session, Textron’s Jasyn Voshell will present a real-world example of enforcing true security while using mobile technology. Voshell will discuss the importance of mobile security to every enterprise, as well as suggest security best practices and areas where companies are likely to suffer security lapses.


  • The importance of mobile security
  • Best practices to ensure mobile security
  • Frequent areas of vulnerability to stay alert to
  • Controls for reducing risk for wireless networks
12:00 - 1:00 pm

Closing Luncheon with Speaker


Speaker: Andrew Seybold - President, Outlook 4Mobility

Andrew Seybold is one of the pioneers of mobile computing and wireless data. A wireless and mobility guru and visionary, Seybold was wireless when most people were still dreaming about it. Today, Seybold is one of the key experts all major players in the industry turn to for strategic mobile and wireless technology insights. In his very frank closing keynote presentation, Seybold will offer unbiased views of today’s wireless technologies and the directions they are headed. Join us as Seybold examines the future trends you will need to be completely aware of to maintain your edge and your company’s greatest competitive advantage.


  • Trends in mobility and wireless
  • Areas for gaining a competitive advantage
12:55 pm

Closing Comments

1:00 pm 2006 Mobile Enterprise Executive Summit Concludes

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