March 24, 2010
Netsize, which makes mobile marketing software, is moving into the U.S. market with a new version of its flagship software.
The company's software, dubbed mMarketing 3.0, lets businesses perform MMS and SMS marketing campaigns. The new version adds SMTP email support, has a revamped user interface, and is available in a white-label configuration for rebranding, business development director Alexander Vlasblom said yesterday.
Netsize, a subsidiary of Gemalto, connects its software to Tier 1 operator networks in 30 countries. There are also APIs for communication with other products.
The software is certified for connections to Microsoft Dynamics, and it's in beta tests with Salesforce.com, Vlasblom added. More such partnerships are planned for future versions, he said.
Netsize mMarketing starts at $1,500 for setup and a one-year, one-user subscription. Additional user pricing starts at $50 per month.
Separately, Gemalto today said it joined Google's Open Handset Alliance and plans to be an active contributor to open-source code in the field of SIM security applications, vice-president Jean-Louis Carrara said.