March 23, 2006
 

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November 2003

Simplify, Simplify

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By Matt Purdue




“There is a certain majesty in simplicity,” penned English writer Alexander Pope, “which is far above all the quaintness of wit.”
How droll.

Like many editors, I’m a frustrated English lit major. I spend 10 hours a day swaddled in words, but the truth is that I have something of a love-hate relationship with the leather-bound, gold-leafed aspirations of our so-called finest authors. Truth be told, I was accused of plagiarism (wrongly accused, as far as you know) in my first college English class by a visiting professor from, of all places, Fresno State. (Offended FSU alumni can flame me at the e-mail address below, assuming the Internet has made it to Fresno by now.) Undaunted, I dove into my second English class. Should’ve checked the depth of the pool first. I was stopped cold by Geoff Chaucer’s “And eek hir yonge suster Emelye,” so I took an incomplete and ever since have acquired all my great literature at airport gift shops.

But one must invariably sound witty at parties, and guys like that Alexander Pope character do fill a purpose. In many ways, this issue of Mobile Enterprise is focused on the majesty of simplicity, seemingly vanilla concepts that actually have far-reaching implications for your mobile strategy.

For example, take a look at this issue’s MobileService feature on the HVAC industry. At first blush it might appear that there are few workforces more artless than those that service heating systems and air conditioners. But today’s HVAC systems are increasingly complex, and this hyper-competitive market demands that mobile workers come to a job armed with the right information and the right equipment. These companies are turning to solutions such as advanced scheduling software and real-time wireless data to try to remain one step ahead of January snowstorms and July heat waves.

Then there’s our MobileProfessional section, which looks at a notion as simplistic as knowing where you’ve been and where you’re headed. If you’re not putting much thought into how your mobile workers transit from point A to point B, you’re probably also unaware of the windshield time and gas money they waste when they have to detour through points G, Q and W. Today digital mapping and location-based services make it cheaper and, yes, simpler than ever for roving workers to find their way.

Armed with the latest GPS technology, even I could find Fresno.

Matt Purdue
Editor-in-Chief
[email protected]
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