2005 customer and partner event in San Francisco, he received a call telling him of Oracle’s plan to buy Siebel. Of the announcement, he had to say, “Oracle put Siebel investors out of their misery today. We have been doing that
for Siebel customers for years. Our announcement today at Dreamforce will accelerate that. It’s the end of software.”
He went on to explain, “Client/server software is being consolidated by Oracle just as mainframe software was consolidated by Computer Associates. Oracle’s strategy is simple. Instead of innovating, buy as much installed software as possible, call it all Oracle Fusion, and make sure it all uses Oracle’s database. Now, the same thing that happened to PeopleSoft will happen to Siebel, it will die. Customers will look for new solutions and new providers. Employees will look for new employers. Siebel on Demand, a joint venture between Siebel and IBM, will be the first to be buried. Siebel on Demand is written exclusively on DB2 and Websphere and runs in IBM data centers. Oracle will kill it. Oracle does not sell DB2.
“Now, the opportunity to be the global leader in the CRM market has opened for Salesforce.com. Our dream is becoming a reality as the world will move to new on-demand solutions. Already the fastest growing public CRM company in the world, with over 50 percent market share in On Demand CRM, Salesforce.com is well poised to become the world’s new global CRM leader. It is auspicious that this is the very day that we are announcing our new strategy at Dreamforce with AppExchange and our Winter ‘06 release.” Auspicious indeed.
More than 3,000 attendees crowded the Moscone Center to listen to Benioff’s address as he detailed the launch of AppExchange, the newest feature of Salesforce.com’s core offering, which Benioff envisions will become “the iTunes Music Store of applications.”
With AppExchange, Salesforce.com customers now have access to new applications that bring the benefits of Salesforce.com to their entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add new apps to their existing Salesforce.com deployments, extending their success and making the full power and creativity of the Salesforce.com customer and partner community available with just a click.
Partners happily talked up their newest offerings on the exhibit floor. Among the notable releases: Cingular Wireless and Sendia have a new joint offering that enables Salesforce.com on BlackBerry and Treo 650 handhelds
running on Cingular’s EDGE network; Fox Technologies introduced Fox ApplicationControl for Appforce,
which allows an enterprise to easily apply the security, control and access to systems it has implemented behind the firewall to Appforce applications; Sybase's iAnywhere also unveiled Sales Anywhere, which ensures that Salesforce.com customers have quick, easy access to business-critical information on their handheld devices—with or without a wireless connection; and lastly, iEnterprises announced CRM on the Go for Salesforce, which is a wireless CRM application designed to help mobile Salesforce.com users become more efficient and effective no matter where they are. —Eric Zeman