Depending on where you live, the leaves may be changing color soon. But even as the weather is cooling down, things are heating up at golf courses around the country. While mainly a recreational sport enjoyed by many aspiring to be the next Tiger Woods, golf is also a powerful force in the business world. Many a “business meeting” has taken place out on the links in the sun—it’s a great way for professionals to have a captive audience for a few hours to make a sales pitch or cement a deal. It’s no surprise, then, that many corporations will sponsor golf outings at clubs across the country for myriad reasons, the least of which is to foster good ties with their customers.
An even better way to keep those customers happy is by making score-keeping at the tourney easy. After all, everyone universally hates those scorecards and stubby pencils. The easiest way to keep score these days is with eGolfScore. With this application, you can use your wireless handheld device (PDA, BlackBerry, Web-enabled cell phone, etc.) to track and record the scores of you and your friends, er, clients while on the links and upload them to eGolfScore’s Web site. The company’s Event Scoring Program uses Blackberry devices to post scores and create real-time Web leaderboards for outings ranging from 40 players to 600 players! Scores can also be displayed live on the course’s main leaderboard during the tournament, so golfers can see their names and scores (good and bad) on the television displays.
Jeff Diehl, head pro at Hamilton Farm Golf Club in Gladstone, N.J., says, “Everyone really loves it. There is no end of compliments.” Hamilton Golf Club is a private club but hosts corporate outings on Mondays throughout the season. “Two eGolfScore staffers show up and take care of everything from distribution to training. I don’t have to worry about it at all. It makes our course look better, and the value that’s added is exponential,” says Diehl.
eGolfScore recently scored big itself, signing up Trump Golf Management as a major customer and becoming the official scoring system for all of Trump Golf. Ashley Cooper, managing partner for Trump Golf Management, originally chose eGolfScore because of the passion of Joe Kaplan. “His vision and energy are great. I saw his product at a golf outing, thought it was unique, and knew it would be a good way to enhance the Trump Golf experience.”
Ease of deployment is one of the major benefits of eGolfScore. “They make it so seamless, we have to do nothing. We signed a contract, and that was that—it could not have been easier,” says Cooper. “Our product is the highest of the high-end for golf outings. eGolfScore is a classy, unique way to differentiate yourself in a very homogenous market.”