March 23, 2006
 

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Motorola Ventures Announces Equity Investment in July Systems

In an agreement announced at CTIA Wireless I.T. & Entertainment 2005, Motorola and July Systems, a leading provider of smart mobile retailing technology, are enabling the rapid creation of mobile storefronts to give consumers the convenience of "virtual mall" browsing and shopping on their handheld devices. Combining July's Integrated Mobile Marketplace, with the rich features and functionality of Motorola's Global Applications Management Architecture (GAMA), the companies have created a next-generation, seamless service-enabling solution that brings operators the end-to-end advanced architecture needed to handle all dimensions of mobile services retailing, from content value chain management, service creation and provisioning to retailing, delivery and operations.
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In an agreement announced at CTIA Wireless I.T. & Entertainment 2005, Motorola and July Systems, a leading provider of smart mobile retailing technology, are enabling the rapid creation of mobile storefronts to give consumers the convenience of "virtual mall" browsing and shopping on their handheld devices. Combining July's Integrated Mobile Marketplace, with the rich features and functionality of Motorola's Global Applications Management Architecture (GAMA), the companies have created a next-generation, seamless service-enabling solution that brings operators the end-to-end advanced architecture needed to handle all dimensions of mobile services retailing, from content value chain management, service creation and provisioning to retailing, delivery and operations.

The companies also announced today that Motorola Ventures, Motorola's equity investment arm, has made an equity investment in July Systems. Motorola Ventures made the investment, along with July's existing investors,
as the leader of July's $10 million third round of financing. Financial terms of Motorola's investment in the Company were not disclosed.

The new solution called Motorola GAMA Integrated Mobile Marketplace allows all the players in the mobile content value chain-mobile operator, retailer, content provider, and consumer-to collaboratively and dynamically participate
in establishing, managing and leveraging mobile content services. Through the use of GUI-based tools for the operator, retailer, and content provider, advanced retailing models such as subscriptions, rentals, pay- per-use and
try-before-you-buy, along with personalized real-time promotions for consumers can be managed effectively on mobile devices. The solution supports all mobile content types including games, tones, pictures, streaming, and music
and video clips.

The solution architecture provides a secure, end-to-end mechanism for distribution and delivery of mobile content to virtually any mobile device while delivering a seamless user experience. It has the flexibility to be fully integrated into operators' differing network infrastructures and
introduces a platform for rapid application development and delivery of new services.

"Service providers face considerable challenges in dealing with the complexity of continually delivering new and feature-rich applications to meet consumer demand, remain competitive, and generate new revenues," said Sri
Kannankote, Motorola's corporate vice president, Network Services. "Through this alliance, we are bolstering our portfolio to bring a robust service enabling solution that delivers intuitive and seamless services to help
operators increase time to market and reduce churn as well as offer advanced applications to their subscribers."

"July is an outstanding addition to our portfolio of technology investments," said Warren Holtsberg, Motorola's corporate vice president, Equity Investments. "This winning combination of highly complementary technology solutions will provide customers with the unique ability to
dynamically deliver advanced mobile content retailing services to consumers."

"The joint force of Motorola and July Systems is a strong endorsement of the need for advanced mobile retailing technology to drive stronger growth in
the mobile services industry," said Ashok Narasimhan, chairman, CEO and co-founder, July Systems. "We expect to accelerate our sales efforts to demonstrate the powerful features of the GAMA Integrated Mobile Marketplace
solution to Motorola's top tier operator customers worldwide."

At CTIA Booth #1308, see how Motorola GAMA Integrated Mobile Marketplace supports all types of mobile content including games, tones, pictures, streaming, and music and video clips. The technology allows for easy, rapid
creation, personalized stores, advanced pricing models, and flexible real time promotions to be offered to mobile consumers. The solution extends the advanced retailing features found in brick-and-mortar and Internet retailing
worlds to the world of mobile devices. All this is offered via a simple easy-to-use GUI-based suite of tools for operators, retailers, and content providers.
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