January 28, 2006



NAVTEQ Launches Annual Global LBS Challenge

NAVTEQ, a leading global provider of digital map data for vehicle navigation and location-based solutions, launched the annual NAVTEQ Global LBS Challenge. This global program challenges application developers around the world to build innovative location-based services (LBS) that work with mobile phones or wireless handheld devices using dynamic positioning technology and NAVTEQ maps.
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As an industry leader, NAVTEQ created the Global LBS Challenge in 2003 as a forum and showcase for location-enabled solutions, helping to stimulate the introduction and proliferation of location in the wireless space by bringing together the key players in the LBS/wireless value chain.

"In response to the success of several past years' winning applications and the industry's energy around providing location awareness, NAVTEQ expanded the LBS Challenge beyond North America to include developers around the world. Last year, over 180 developers registered for the challenge in North America alone. We expect to have an even stronger pool of submitted applications in this year's challenge because of the collaboration with our sponsor companies and the excitement this program has created," commented Winston Guillory, Senior Vice President - North America Sales, NAVTEQ.

A great concentration of industry insiders focused on moving location-enabled applications into the market are participating as sponsors at the Global LBS Challenge. Key companies including hardware manufactures, wireless carriers, and service and software providers are working with NAVTEQ to bring the right resources together for the developer community to succeed in developing the next generation of location-based applications. This year, recognizing the potential and demand for location-based services, Nokia signed on as a global sponsor. Also sponsoring this year's challenge is Autodesk, ESRI, Networks in Motion, PTV, SiRF Technology and Telcontar. These companies offer platform software designed to provide developers with tools for delivering mobile applications.

The applications will be judged by a committee of LBS experts from the mobile device value chain. The high profile panel of judges brings industry perspective in evaluating the semi-final application solutions based on utility and usability to determine the winners. The 2005 Global LBS Challenge judges panel is comprised of representatives from Battery Ventures, i-Hatch Ventures LP, Nokia, Sprint Nextel, US Cellular, Verizon Wireless and the Yankee Group.

The Global LBS Challenge offers developers four solution categories in which to submit applications. These categories include:

Business Applications (Asset Tracking / Field Services / Billing /

Buying / Advertising)
Entertainment and Leisure (Gaming / Location-based Imaging / Athletics / Travel)

Navigation (POI Look-up / Traffic)

Social Networking (Peer to Peer / Find Me / Personal Security)

The official North American program kick-off takes place at the 2005 CTIA Wireless I.T. & Entertainment show held in San Francisco, CA on Tuesday, September 27, in room 3005 at Moscone West. The two-hour program will include an overview of the challenge and the latest insight and news from industry experts. Attendees of the kick-off will also have the opportunity to learn about the sponsors' developer tools that will be available to all valid contestants, free of charge, for the duration of the challenge.

Global registration for the Global LBS Challenge is currently open and will close at midnight CT on December 2, 2005. All North American challenge solution entries must be submitted on or before midnight CT on January 27, 2006 and received by midnight CT on February 3, 2006. The winners - for each of the four solution categories as well as one grand-prize winner - will be announced in Europe at the 3GSM World Congress in Barcelona, Spain on February 13-16, 2006, and in North America at the 2006 CTIA Wireless in Las Vegas, NV on April 5-7, 2006.

The grand-prize winner will receive $50,000 in cash and $100,000 in NAVTEQ map licenses for up to one year. Each category winner, other than the Grand Prize Winner, will receive $10,000 in cash and $75,000 in NAVTEQ map licenses for up to one year.

For further information on the Global LBS Challenge, please visit www.lbschallenge.com.

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