January 28, 2006
 

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Posted: 09.01.05

Edgell Communications Acquires Mobile Enterprise Magazine

Edgell Communications Inc., a leading business-to-business media company, today acquired Mobile Enterprise magazine from Leisure Publications Inc. The acquisition further enhances Edgell’s position in the IT space across high-growth vertical markets, including retail, cpg, hospitality, healthcare and government, and complements its portfolio of magazines, executive conferences, custom publishing, new media, Web events, and proprietary research.
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“We are excited about the acquisition of Mobile Enterprise for a number of reasons, including their leadership position in many of the high-growth, high-return markets we serve, and the continued growth and demand expected in the mobile solutions space,” said Gerry Ryerson, President of Edgell Communications. “Additionally, the acquisition of this well-positioned magazine and its strong track record in custom-publishing and new media—just six months after our acquisition of Apparel magazine from VNU—is a solid next step in our near-to mid-term aggressive growth strategy.”

Mobile Enterprise Media, which is comprised of its monthly magazine, Mobile Enterprise, Mobilizer e-newsletter (bi-weekly), Mobile Enterprise Outlook industry reports (quarterly), and www.MobileEnterpriseMag.com, brings together companies that provide mobile technology solutions with executives responsible for implementing mobile technology into their organizations through multiple channels.

Mobile Enterprise magazine is distributed monthly to a targeted, by-request, BPA-audited audience of 50,000 decision-makers in key verticals including cpg, field service/sales, cable/telecom, insurance/financial services, medical/healthcare/pharmaceuticals, utilities/energy, government, law enforcement, public safety, construction and transportation/delivery. Andrew Gaffney, Edgell Communication’s Group Publisher, Technology, adds, “Mobile Enterprise’s reach into key verticals with the level of expertise and variety of content products and marketing solutions that it offers both complements and augments Edgell’s portfolio. This is a win-win for our two companies, our audiences and the service and solution providers we connect to our markets.”

Gaffney continues, “Their portfolio is a natural extension of our growing custom and event business, and this acquisition enables us to better serve all our customers with fully integrated marketing communications opportunities.”

While some staff will immediately move into Edgell’s Randolph, NJ offices, Mobile Enterprise will retain its current office location in New York City. Gabriele Edgell, Chairman and CEO of Edgell Communications, remarks, “We are thrilled to have gotten this deal done. The people and products associated with the Mobile Enterprise franchise are a great fit for our organization and I’m confident that our combined forces will translate into value for both our subscriber and advertiser customers.”

Ed Meskill, who was instrumental in the transaction, will continue as publisher and join Edgell’s Technology Group. Meskill, who has been with Mobile Enterprise since its launch in 1999 as Field Force Automation, adds, “Mobile Enterprise is proud of its ability to connect key executives with leading solution providers through our growing portfolio of marketing solutions. Edgell is widely known for delivering quality content and customer interaction at all points of contact. We are excited about the synergies and shared vision between our publishing operations and the opportunities it opens up for our franchise—particularly in the executive conference business.”

Edgell Communications is a business-to-business media company with information Products including, 8 Magazines (RIS News, Consumer Goods Technology, Apparel, Hospitality Technology, Vertical Systems Reseller, Greetings etc., Selling Christmas Decorations and Selling Halloween); 12 Conferences (Retail Executive Summit Spring & Fall, Supermarket Executive Summit, Consumer Goods Sales & Marketing Summit, CGT Fall Conference, Apparel Executive Forum, Apparel Technology Conference, Apparel China Symposium & Sourcing Fair, Multi-Unit Restaurant Technology Conference, Hotel Technology Forum, Restaurant Executive Summit, National Party Retailing Awards); Weekly Web Seminar Series; Digital Content (e-newsletters, whitepapers, Web sites); Research; and Custom Publishing.



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