March 23, 2006
 

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AGF Goes Wireless with Pyxis Mobile

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Pyxis Mobile, a provider of innovative wireless software that promotes asset growth for the investment industry, has announced that AGF has implemented Pyxis’ mPlatform as the company’s wireless software solution. The installation of both mWholesaler and mReports was accomplished in conjunction with AGF’s rollout of Research In Motion’s (RIM) BlackBerry 7290 devices, offered by Roger’s Wireless.

One of Canada’s largest and most respected investment management companies, AGF has offices across Canada, global subsidiaries, more than $33 billion in total assets, and serves more than forty thousand financial advisors managing over one million investor accounts. AGF relies on a large mobile sales force to support this network of clients and services, and chose Pyxis Mobile to provide these sales representatives immediate access to enterprise data, including vital sales, CRM and other back-office data to improve the efficiency of internal and external sales operations.

“mWholesaler enables our mobile sales team to access and input data at the point of contact, improving the quality of information across the enterprise,” said Steve Elioff, senior vice president, AGF. “Pyxis Mobile allows us to be more effective at managing advisor relationships which, in turn, is leading to better sales results. The installation happened very fast and the sales team has adopted this new tool without reservations.”

Providing a solution focused to the specific needs of wholesalers, mWholesaler allows AGF reps to wirelessly access contact details from existing CRM systems and can access rep, branch and firm level sales history. Designed for executive management, mReports provides internal management daily dashboards summarizing up-to-date sales activities, in addition to daily reports highlighting investment updates, company financial summaries, operation activities and IT status. mReports also provides the ability to develop reports in a wide array of formats and charts using an intuitive graphical administrative console. Together, the two applications help improve the communication between both internal and external AGF sales resources.

The installation of mWholesaler and mReports at AGF highlights the increasing popularity of Pyxis Mobile within the global financial services market. Already in use at 10 of the top 20 investment managers in the U.S., and in numerous other financial services firms outside of the mutual fund marketplace, Pyxis Mobile has solidified its position as the number one provider of wireless software for the financial services marketplace.
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