March 23, 2006
 

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Sierra Wireless announces new appointments to Senior Management Team

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Sierra Wireless (NASDAQ: SWIR - TSX: SW) is pleased to announce two new appointments to its senior management team. Dan Schieler has been promoted to Senior Vice President of Worldwide Sales responsible for global sales, distribution and pre-sales technical support functions. In addition, Trent Punnett joins Sierra Wireless as Vice President, Marketing. Mr. Punnett will be responsible for Sierra Wireless' global marketing initiatives, including strategic marketing, product management and corporate marketing and communications.

Before his promotion to his new assignment, Mr. Schieler was Vice President, Sales, Americas and Worldwide OEM for Sierra Wireless. Prior to joining Sierra Wireless he was Vice President of Worldwide Sales and Marketing for AirPrime, responsible for driving AirPrime's sales strategy and managing an international sales team.

"In his time with Sierra Wireless, Dan has led his team in more than doubling North American revenues and helped propel the company to significant year-over-year growth," said Jason Cohenour, Chief Operating Officer for Sierra Wireless. "His track record and previous international sales management experience with AirPrime make him a natural choice to lead our global sales efforts."

"This is an exciting time to be in the wireless industry, and Sierra Wireless is poised to play a significant role in the global evolution of wireless technology," said Dan Schieler. "I look forward to helping to expand our business reach and raise the profile of the company worldwide."

Mr. Punnett joins Sierra Wireless from Motorola, where he held senior positions in marketing, business development, and sales over a period of 14 years. During his career at Motorola, Mr. Punnett worked with wireless data, cellular infrastructure, voice over IP, Wi-Fi, broadband cable and DSL technologies. He has significant experience in international markets and with major wireless and wireline telecommunications customers. Previous to Motorola, Mr. Punnett was involved in the management consulting and commercial banking industries. Mr. Punnett holds a Master of Science, Business Administration and a Bachelor of Commerce from the University of British Columbia and is a Fellow of the Institute of Canadian Bankers.

"Trent comes to Sierra Wireless with extensive expertise in the marketing and management of technology products, which will be a critical asset to the company in this period of rapid corporate and industry evolution," said Jason Cohenour. "Trent will play an important role in developing new and innovative marketing strategies that will further our position as a global wireless data leader and we are pleased to have him join our executive team."

"Sierra Wireless is well-recognized as a leader in the wireless industry and I'm honored to join this dynamic organization and rapidly evolving industry," said Mr. Punnett. "I look forward to working with the accomplished team at Sierra Wireless as we extend our position and reputation in the wireless data community."
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