March 23, 2006
 

SUBSCRIBE
ABOUT US
CONTACT US
ADVERTISE
MEDIA KIT
'06 EDIT CALENDAR
REQUIREMENTS
SUBMISSIONS


EVENTS
CUSTOM PUBLISHING
MOBILE KNOWLEDGE
PRODUCT REVIEWS
CORP PROFILES
ROI CASE STUDIES
ME OUTLOOK
ADVISORY TEAM








September 2004
AT&T, AT&T Wireless, and Cingular Strike Branding Accord
Email this article
Print this article
 





AT&T Wireless, and Cingular Wireless today announced they have resolved issues relating to the use of the AT&T brand in connection with Cingular's acquisition of AT&T Wireless. The agreement the parties have reached also includes a provision for the purchase of AT&T network services.

The three companies have modified the brand license agreement between AT&T and AT&T Wireless to clarify the use of the AT&T brand by AT&T Wireless and Cingular in connection with the merger in an effort to minimize customer confusion. In addition, AT&T and AT&T Wireless have also addressed and clarified certain brand-related issues. They expect the licensing agreement to remain in effect through the closing of AT&T Wireless' merger with Cingular and for six months beyond it.

During a six-month transition following the merger, Cingular will have certain licensee rights to the AT&T brand for wireless services.

Cingular intends to use its own brand for the new combined company following its acquisition of AT&T Wireless, and it will cease using the AT&T brand at the end of the transition period.

The deal also modifies the terms of separate, current agreements between AT&T and AT&T Wireless that involve the purchase of AT&T network services.

Under the terms of the new accord, a portion of the agreement under which AT&T provides services to AT&T Wireless has been modified and extended for up to 17 months. AT&T will provide the combined Cingular/AT&T Wireless with international long distance, private line services, and corporate telecommunications services. This represents a commitment of $100 million to AT&T, the companies noted.
WHITE PAPERS
NEW!
Click here to download






Home | Current Issue |  Mobile Professional |  Mobile Campus |  Mobile Sales |  Mobile Service |  Departments |  Web Content |  Newsletter