Guidepoint Lets Drivers Track Their Car Via Cell Phone

The Pontiac, Mich.-based telematics supplier said it has created a wireless access protocol (WAP) version of Guidepoint that allows subscribers to track their vehicle, unlock doors, start the engine and honk the horn with a wireless device or cell phone. The new service, which is standard with several of Guidepoint’s annual service plans, allows users to log onto the Guidepoint website ( to access the services with the push of a button. The vehicle tracking service displays a map pinpointing the vehicle location, as well as a text readout of the street address where the vehicle is located.

“We developed the WAP functionality to give our subscribers more choices,” CEO Rand Mueller said. “Now, Guidepoint users can track and control their vehicles over the Web with a PC, laptop, cell phone, mobile device or by simply calling our 24/7/365 response center and speaking to a Guidepoint Personal Assistant.”

Guidepoint is a stolen vehicle recovery, driver safety and convenience product sold through finance departments at more than 500 new-car dealerships throughout the United States and Mexico. Developed with Cingular® and other industry leaders, Guidepoint’s digital technology operates on the Cingular Wireless GSM/GPRS/EDGE network in the U.S. and internationally through roaming agreements.

“The addition of WAP and our recent move to digital reflect our drive to deliver value innovation to customers. Our goal is not to create bleeding edge technology. Instead, we are focused on aligning innovation with utility, price and costs to deliver a unique experience,” Mueller said.

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